Journal entries from the Vividus network providing insightful glimpses into the diverse experiences and perspectives of our community members. Each entry serves as a unique thread, weaving together a rich narrative of shared stories, indepth research and individual discoveries.
Imagination Manifesto - Antidote To The Artificial
In an age of endless content, instant answers and artificial creativity, are we losing our capacity to imagine? The Imagination Manifesto by Emma Kidd explores why imagination matters, what threatens it and how we can nurture it. A compelling call to embrace uncertainty, imperfection and curiosity, and reclaim the space to think beyond the familiar.
The Changing Face of Luxury
With the growing proportion (and increasing spending power) of Millennials and Gen Z, and the emergence of Gen Alpha, how do you serve a more diverse range of luxury customers, without alienating a loyal base? Do you need to adapt your brand DNA, and is it worth the risk? These are questions luxury businesses are grappling with today.
Intuition in the Age of AI
With the explosion of analytics, algorithms, and AI, why should we place true creativity at the centre of an organisation? The power of intuition and human connection is what will make us stand out.
The Power of 360 Creativity
In a time of cost cutting, why should we be doubling down on creativity? How can we build the muscle and engine to deliver 360 creative campaigns at scale on an ongoing basis?