Worked with a private Investor to design a blueprint for a reimagined retail concept, including vision, purpose, product and service proposition, leadership and capability requirements, and business case

Helping a fine wines & spirits heritage merchant define their North Star to take the business forward for future generations, by designing a vision and purpose system underpinned by future customer and culture research; and subsequently designed a brand handbookHelped a fine wines & spirits heritage merchant define their North Star to take the business forward for future generations, by designing a vision and purpose system underpinned by future customer and culture research; and subsequently designed a brand handbook

Ongoing support for a leading beauty business on how to place creativity and purpose at the centre of the brand; designed a blueprint for a Creative Direction team, including principles, organisation design, role guides, ways of working and detailed processes for re-shaping the customer experience calendar towards bigger and better 360-degree campaigns

Defined what a brand should be famous for and helped the organisation bring it to life for their customers and teams through brand guidelines, team onboarding narrative, product briefs, supplier criteria, KPIs, and ways of working

Supported a pioneering lifestyle brand maintain its leading position by recommending a set of concepts to future-proof a new flagship store, informed by outside-in inspiration and deep experience in designing and executing culturally relevant retail concepts

Provide ongoing support for a multi award-winning start up that designs products entirely from discarded materials - strategy and vision, branding, offer repositioning, commercial and financial planning, and CEO-coaching